Privacy Policy
Last updated January 2024.
CNMWHOLESALE 77 LTD (registered number (15139976) (“us”, “our”, “we”, “LV’57D”) are committed to protecting and respecting your privacy.
This privacy policy (“Policy”) sets out the types of personal data we collect and use when you access and visit www.lv57diamonds.com (the “Site”) and how we may use that information.
This policy covers the collection, processing and use of personal data when you use any of our websites.
When you provide us with any personal data, we have legal obligations to you in how we use that data. To make it easier to read, we have divided this policy into several sections:
It is important that you read this policy carefully together with any other privacy notice or fair processing notices we may provide on the website at or around the time we collect or process personal data about you (for example , fair processing notices that we may display to you when you sign up to receive email updates from us), so that you are fully aware of how and why we use that data.
This policy supplements other notices, including our Site Terms and Conditions and our Cookie Policy, and is not intended to replace them.
We reserve the right to revise or change this Policy at any time to reflect changes to our business or changes in the law. Where these changes are significant, we will endeavour to inform website users. However, it is your responsibility to check this policy before each use of the website.
Please note that our website is not directed to children under the age of 14 and we do not knowingly collect personal information about Children. If you believe that we have collected personal information about your child, you can contact us at info@lv57diamonds.com and ask us to stop processing information about your child.
1. What is personal data and what we collect
Personal data or personal information means any information about an individual from which the individual can be identified. Does not include data for which identity has been removed (anonymized data). We only collect that personal data from you that we need to provide the services. We may collect, use, store and transfer different types of personal data about you, which we have grouped as follows:
We may collect, use, store and transfer different types of personal data about you, which we have grouped as follows:
| Contact Data | includes name, first name, phone number and email. |
| Other identification data | include username. |
| Transaction Data | includes details of payments to and from you and other details of products you have purchased from us (including details of any payment you have made to us). |
| Technical data | includes your Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technologies on the devices you use to access this website. |
| Connection Data (collected through Google Analytics) | includes the type of device you use (Device), a unique device identifier (for example, your Device’s IMEI number, the MAC address of the Device’s wireless network interface, or the |
| Location Data | includes details of your use of our service including, but not limited to, traffic data, statistics of content uploaded, downloaded and viewed. We may make use of location data sent from Devices. You can turn off this functionality at any time by turning off the location services settings for the mobile application on the Device. If you use these location services, you consent to us and our licensees’ transmission, collection, maintenance, processing and use of your location data and queries to provide and improve location-based products and services. We may also use other technology (e.g. your time zone and IP address) to determine information regarding your current location. Some of our location-enabled services require your personal data for the feature to work. |
| Usage Data | includes information about your use of our service, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); elements you viewed or words you searched for; page response times; download errors; length of visits; interaction information (such as scrolling |
| Communications Data | includes emails, note of conversations, recorded telephone conversations and records of online chats. |
Automatic data collection
We may also collect information about you when you visit the Website through the use of technologies such as cookies. The following are examples of information we may collect:
- information about your device, browser or operating system;
- your IP address;
- information about the links you click and the pages you view on our site
- duration of visits to certain pages;
- topics you have viewed or searched for;
- page response times;
- records of download errors and/or broken links
- page interaction information (such as scrolling, click and mouse-over details);
- methods used to navigate off the page; and
- the complete URL clickstream (Uniform Resource Locators) to, through and from this website (including date and time).
We use the data described above for several different reasons. Firstly we use it to ensure that the Website work properly and that you are able to receive the full benefit of them. Second, we use the data to monitor online traffic and audience participation across the Website. We undertake both of these activities because we have a legitimate interest in doing so.
Third Party Resources
We also use third-party services to help us collect various data about you and how you use the website to enable us to better understand your interests – both so that we can provide you with content that we think is relevant to you. that it will be of interest to you and to ensure that you are shown advertisements delivered by third parties that are more likely to be of interest to you.
Where we use cookies to provide these types of services, the delivery of those cookies will be subject to your consent and you will be given the opportunity to refuse those cookies before they are delivered to your computer. You can also remove cookies from your computer at any time.
For details of the cookies that we use on the Website, what those cookies do, and the privacy policies of the third parties which provide them (where relevant) please see our Cookies Policy.
Please note that, you must choose to give your consent to certain individual cookies, which, unless otherwise specified in our Cookie Policy, we rely on our legitimate interests as a condition for processing your personal data on the basis set out in this section (in particular that we have a legitimate interest in optimising the content of the Website and ensuring that you are served with relevant commercial communications as you use them).
2. How and why we use/share your information
We have set out below, in a table format, a description of all the ways in which we intend to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where applicable.
| Activity/Purpose | Type of data | Legal grounds for data processing |
| To register as a new user and maintain your account | a) Contact b) Other Identifier | Performance of a contract with you |
To process and deliver your order including: a) Manage information relating to payments, fees and charges b) Collect and recover money owed to us. | a) Contact b) Transaction c)Communications | a) Performance of a contract with you |
| To manage our relationship with you which may include notifying you about changes to our terms of working or relevant updates | a) Contact b) Other Identifier c)Communications | a) Performance of a contract with you |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | a) Identity b) Contact c) Technical d) Connection | a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
| To deliver relevant website content and marketing messages to you | a) Contact b) Other Identifier c) Usage d)Communications e) Technical | Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | a) Technical | Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
Sharing your information
Service Providers
Depending on how and why you provide us with your personal data we may share it in the following ways:
– we may share your personal information with any member of our company group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;
– with selected third parties who we sub-contract to provide various services and/or aspects of the Website’s functionality, such as where third party plugins provide functionality such as message boards or image hosting services (see “Service Providers” below); and
– with analytics and search engine providers that assist us in the improvement and optimisation of this Website as described above.
We will not share your information with third parties in order for that third party to provide direct marketing communications to you, unless it relates to a specific activity which we are undertaking with a third party (e.g. a competition where a third party is providing the prize) and you have provided your consent for that use. Such activity may have its own terms and conditions relating to the way in which your information may be used, which you will be notified of at the relevant time.
We may also disclose your personal information to third parties in the following events:
– if we were to sell or buy any business or assets, in which case we might disclose your personal information to the prospective seller or buyer of such business or assets as part of that sale;
– if LV’57D or substantially all of its assets are acquired by a third party, in which case personal information held by us about our customers will be one of the transferred assets;
– if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or if we are asked to provide your details to a lawful authority in order to aid in the investigation of crime or disorder; and/or
– in order to enforce or apply our Website’s’ terms of use or terms and conditions; or to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Our service providers provide us with a variety of administrative, statistical and technical services. We will provide service providers with only the minimum amount of personal data they need to perform the services we request, and we stipulate that they protect this information and do not use it for any other purpose. We take these relationships seriously and oblige all our data processors to sign contracts with us that clearly set out their commitment to respect individual rights and their commitments to assist us in helping you exercise your rights as a data subject. The following is a list of our major service providers as of the date of this Policy. They can be modified:
Links to Third Party Sites
Where we provide links to third party websites that are not affiliated with www.lv57diamonds.com such websites are beyond our control and are not covered by this Policy. If you access third-party sites using the links provided, the operators of those sites may collect information from you that may be used by them in accordance with their own privacy policies. Please check these policies before submitting personal data to those websites.
3. How long we keep all your information
Depending on how your personal data is provided, we may share and store it in the following ways:
When you buy goods from our website, we will keep records of that transaction to ensure that we are able to properly account for the business we have done and to ensure that we can refer back to those records if you ever contact us. In certain cases of the goods we sell and the quality guarantees we give in respect of them, we keep these records for up to five years.
If you sign up to receive email marketing from us, we will keep your email address on file until you “opt out” of receiving emails from us.
In certain circumstances, you can ask us to delete your data: see “Your rights” below for more information.
In certain circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
4. Security
LV’57DIAMONDS takes the protection of your information seriously.
We use encryption (SSL) to protect your personal data where appropriate, and all information provided to us is stored on secure servers once we receive it.
LV’57DIAMONDS will store your personal data on secure servers either at our premises or in secure third party data centres.
Whenever we transfer your personal data we ensure that a similar degree of protection is afforded by ensuring that at least one of the following safeguards is implemented.
– We will only transfer your personal data to countries that have been deemed to provide an adequate level of personal data protection.
– Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection as it has in the UK.
If you would like more information about the mechanism by which your personal data is transferred, please contact info@lv57diamonds.com
If we ever give you (or where you have chosen) a password which enables you to access certain parts of this Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
5. Your rights
Right of Access
You may, at any time, request access to the personal data that we hold which relates to you (you may have heard of this right being described as a “subject access request”).
Please note that this right entitles you to receive a copy of the personal data that we hold about you in order to enable you to check that it is correct and to ensure that we are processing that personal data lawfully. It is not a right that allows you to request personal data about other people, or a right to request specific documents from us that do not relate to your personal data.
You can exercise this right at any time by writing to us using the contact details set out and telling us that you are making a subject access request. You do not have to fill in a specific form to make this kind of request.
Your right to rectification and erasure
You can, at any time, ask us to correct any personal data we hold about you that you believe is incorrect. You can also ask us to delete your personal data if you don’t think we need to keep it anymore.
Please note that we may ask you to verify any data that you provide to us and we may take steps to verify that the new data that you have provided to us is correct. In addition, we are not always obliged to delete personal data when requested to do so; if for any reason we believe we have a valid legal reason to continue processing the personal data you ask us to delete, we will tell you what that reason is when we respond to your request.
You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have your personal data rectified or erased and on what basis you are making that request. If you want us to replace inaccurate data with new data, you should tell us what that new data is. You do not have to fill in a specific form to make this kind of request.
Your Right to Restrict Processing
Where we process your personal data on the basis of a legitimate interest (see the sections of this Policy which explain how and why we use your information) you are entitled to ask us to stop processing it in that way if you feel that our continuing to do so impacts on your fundamental rights and freedoms or if you feel that those legitimate interests are not valid.
LV’57DIAMONDS may process your data based on a legitimate interest in the following ways:
- Optimization of website content;
- To track which products and services are popular;
- To monitor the security of our website;
- Fraud prevention and detection;
- To send you service-related messages, for example, if our service is temporarily suspended for;
- Maintenance, we may send you or a notification;
- To notify you of changes to this privacy policy;
- If there is a contractual obligation to provide a correspondent with your personal data.
You can also ask us to stop processing your personal data
(a) if you dispute the accuracy of that personal data and want us to verify the accuracy of that data;
(b) where it has been determined that our use of the data is unlawful, but you do not want us to delete it;
(c) where we no longer need to process your personal data (and would otherwise dispose of it), but you want us to continue to store it to enable you to establish, exercise or defend legal claims.
Please note that if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to stop processing, we will tell you what that reason is, either at the time we first respond to your request or after we have had the opportunity to consider and investigate it.
You can exercise this right at any time by writing to us using the contact details set out and telling us that you are making a request to have us stop processing the relevant aspect of your personal data and describing which of the above conditions you believe is relevant to that request. You do not have to fill in a specific form to make this kind of request.
Your Right to Portability
Where you wish to transfer certain personal data that we hold about you, which is processed by automated means, to a third party you may write to us and ask us to provide it to you in a commonly used machine-readable format.
Because of the kind of work that we do and the systems that we use, we do not envisage this right being particularly relevant to the majority of individuals with whom we interact. However, if you wish to transfer your data from us to a third party we are happy to consider such requests.
Your Right to stop receiving communications
Where we send you e-mail marketing communications (or other regulated electronic messages) you have the right to opt-out at any time. You can do this by using the ‘unsubscribe’ link that appears in the footer of each communication (or the equivalent mechanism in those communications).
Alternatively, if for any reason you cannot use those links, or if you would prefer to contact us directly – you can unsubscribe by writing to us at customercare@lv57diamonds.com and telling us which communications you would like us to stop sending you.
Your Right to object to automated decision making and profiling
Where we send you e-mail marketing communications (or other regulated electronic messages) you have the right to opt-out at any time. You can do this by using the ‘unsubscribe’ link that appears in the footer of each communication (or the equivalent mechanism in those communications).
Alternatively, if for any reason you cannot use those links, or if you would prefer to contact us directly – you can unsubscribe by writing to us at customercare@lv57diamonds.com and telling us which communications you would like us to stop sending you.
Exercising your rights
When you write to us making a request to exercise your rights we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us to verify your identity.
It will help us to process your request if you clearly state which right you wish to exercise and, where relevant, why it is that you are exercising it. The clearer and more specific you can be, the faster and more efficiently we can deal with your request. If you do not provide us with sufficient information then we may delay actioning your request until you have provided us with additional information (and where this is the case we will tell you).
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
We would, however, appreciate the opportunity to discuss this with you first.
6. Contact details
If you have any questions about this Policy, if you wish to exercise any of the above rights, or if you believe that the Policy has not been followed, please contact us at:
LV’57DIAMONDS
Milano Via Giuseppe mazzini 55
20852 Villasanta Alternatively, you can email us at info@lv57diamonds.com
7. Information on how to use cookie
a. Our website uses cookies to differentiate you from other users of our website. This helps us to provide you with quality and a pleasant experience when you browse our website, it also allows us to improve our website. By continuing to browse our website, you agree to the use of cookies.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that you may face a deteriorated user experience.
Please see our Cookies Policy for further information on the use of Cookies on our Website.
b. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device’s hard drive.
c. 1. Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
c. 2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
c. 3. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
c. 4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
d. Please note that third parties (for example, advertising networks and external service providers such as web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Strictly necessary cookies
| Cookie Name | Purpose of Cookie and Information Collected | Cookie |
| To register as a new user and maintain your account | a) Contact b) Other Identifier | Performance of a contract with you |
Analytical/performance cookies
| Cookie Name | Purpose of Cookie and Information Collected | Cookie |
| Ometria | Used by Ometria to track website usage | 1 year |
| sc.ASP.NET_SESSIONID | Used by SessionCam plugin to collect and track user interactions | Session |
| sc.Status | Used by SessionCam plugin to collect and track user interactions | Session |
| __utma | Used to distinguish users and sessions. The cookie is created when . the javascript library executes and no existing __utma cookies exists. 2 years . The cookie is updated every time data is sent to Google Analytics. | 2 years |
| __utmc | Used by Google Analytics. Set for interoperability with urchin.js. . . . . . Historically, this cookie operated in conjunction with the __utmb cookie Session . to determine whether the user was in a new session/visit. | Session |
| __utmz | Stores the traffic source or campaign that explains how the user reached . . our site. The cookie is created when the javascript library executes and 6 months . is updated every time data is sent to Google Analytics. | 6 months |
| _ dc_gtm_UA- | Used by Google Analytics to throttle request rate. | 1 minute |
| _ ga | Used by Google Analytics to distinguish users. | 2 years |
| _ gali | Used by Google Analytics to determine which links on a page that are 30 minutes . being clicked. | 30 minutes |
| _ gid | Used by Google Analytics to distinguish users. | 1 day |
| _uetsid | This cookie is an analytics service that connects data from the Bing . . . advertising network with actions performed on the website. Bing Ads 2 years . . . . . Universal Event Tracking (UET) tracking cookie. | 2 years |
| ai_user | Used by Microsoft Application Insights software, which collects statictical . . usage and telemetry information. This is a unique user identifier cookie 1 year . . . . enabling counting of the number of users accessing the application over … time. | 1 year |
| optimizelyBuckets | Used to provide an A/B testing framework. Records that the visitor has .. .. seen for each experiment. This allows us to deliver a consistent experience 10 years … on successive page loads. | 10 years |
| optimizelySegments | Used to provide an A/B testing framework. Persists the visitor’s segments: .. browser, campaign, mobile, source type, and any custom dimensions that 10 years .. you may have configured | 10 years |
| __lc.visitor_id. | Used by chat service to track the visits made by the same user to the web. | 3 years |
Functionality cookies
| Cookie Name | Purpose of Cookie and Information Collected | Cookie |
| LV’57dyId | Used by our website uses to store user preferences | 30 days |
| autoinvite_callback. | Cookie needed to recognize a computer when a user visits the website Session . in order to provide support via chat | Session |
| lc_invitation_opened. | Cookie to control the chat online service. | Session |
| lc_window_state. | Cookie to control the chat online service. | Session |
| __zlcmid | Stores Zopim Live Chat ID to identify the device during visits. | 1 year |
| trustedsite_session | Used by McAfee SECURE to monitor our website | Session |
e. You can block cookies by activating the setting in your browser that allows you to refuse the setting of all or some cookies. Alternatively, you can visit www.allaboutcookies.org, which provides general information about cookies and how you can manage cookies on your computer. Please note that if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.
f. You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Alternatively, you can visit www.allaboutcookies.org which provides general information about cookies and how you can manage cookies on your computer. Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.